Ford cuts price of Focus Electric again
For the second time in two years, Ford Motor Co. has cut the price of its Focus Electric car in the hopes of boosting sales.
The starting price for the vehicle has dropped $6,000 to $29,995, including shipping and delivery. The new price went into effect Oct. 13 for all remaining 2014 model-year Focus Electrics, as well as upcoming 2015 model-year cars, the Dearborn automaker said. Ford reduced its price by $4,000 last year.
“We hope by reducing the price we’re giving customers another reason to consider the Focus,” said spokesman Aaron Miller, adding it puts the electric car at a “very competitive price point.”
Focus Electric represents a small fraction of total Focus sales.
Through September, Ford sold a little more than 1,500 Focus Electrics and is on pace to have its best-selling
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